Empowering Avon’s Sales Force: From Print to Digital, Creating Seamless, Scalable Experiences

Before the pandemic, Avon’s direct sales strategy was deeply reliant on printed brochures for product showcases and order placements. However, when the pandemic hit, door-to-door sales abruptly ceased, rendering the traditional paper brochures ineffective. Avon faced a sudden and urgent need to transition to digital platforms to keep the business afloat. At the time I joined, Avon’s mobile experience for sales representatives was almost non-existent, and the company operates in over 40 countries across EMEA and Africa, adding complexity to the transition. The challenge was to quickly develop a digital solution that was intuitive, accessible, and scalable for a global workforce while operating within an agile management framework.

My task was to lead the effort to digitize Avon’s sales platform, focusing on delivering a user-friendly mobile experience for sales representatives. This required introducing new features to the mobile experience that aligned with global design standards and met the diverse needs of users in multiple countries.

I played a pivotal role in launching a range of new features across Avon’s digital platforms to improve the user experience for global sales representatives. These features included:

A redesigned navigation menu

SSH tutorial and filters

Market-managed content pages

A brochure decision landing page

A vanity dashboard

An updated main dashboard

A bottom bar with a quick action button

A product finder

A new ordering hub

An enhanced sign-in journey

We adopted an agile methodology to rapidly develop and deliver these features. During the process, we conducted multiple user testing phases to validate the concepts before development. This ensured each feature was tailored to meet real user needs and expectations. Additionally, all designs were developed to align with Avon’s global design system standards, ensuring consistency across markets.

Result: The solution led to a successful digital transition for Avon’s sales representatives, increasing their ability to access and manage customer orders through mobile devices. The introduction of the new features improved user engagement and allowed Avon to continue operations seamlessly during the pandemic. The digital platform also helped reduce dependency on physical brochures, enabling Avon to adapt to the changing sales landscape. The project contributed to Avon’s ongoing digital transformation and provided a scalable foundation for future growth.